Hi, I’m Lars Bendix Düysen. I’ve had the privilege of working with some of the biggest artists on the planet, including Chris Brown, Wyclef Jean, Zara Larsson, Robert Plant, Tate McRae, James Arthur, and Jean-Michel Jarre, among many others. At the same time, I’ve collaborated with leading global brands such as LVMH, MCM, PlayStation, Hublot, MINI, Kia, Volkswagen, Sony, Telefónica, and O2.

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With experience at Sony, Telefónica, Universal Music, and BMG, I understand both sides—the structured, fast-moving corporate world and the creative, ever-evolving artist landscape. Throughout my career, I have built a global network across both the creative industry and the corporate sector, bridging the gap between artistic vision and commercial strategy.

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I’ve always been passionate about technology, innovation, and marketing - especially when it comes to creating new ways for brands and artists to connect with their audiences. Now, with BDX Entertainment, I’m focused on building unique partnerships that bring people together through AI and entertainment. I believe in the power of collaboration and am always excited to connect with those who share a passion for creativity and progress.